Art Direction · Visual Identity · Campaign Design
Marcus Vane
Selected Work
Prints on the Table
Each project earned its place. Hover to lift. Scroll to see the stack.
Noir Parfums
The Obsidian Campaign
A cinematic brand campaign that repositioned Noir as the fragrance of deliberate solitude. Shot across four cities in eight days.
Solaris Spirits
Golden Hour Identity
Complete visual identity system for an artisan spirits brand. Packaging, POS, and a launch campaign that sold out the first batch in 72 hours.
Meridian Publishing
Type in Motion
A complete redesign of a quarterly literary magazine. Rebuilt the typographic system from scratch using a bespoke grid that breathes between ideas.
Helix Real Estate
Architecture of Light
A launch campaign for a premium residential development. The brief was "sell the feeling, not the floor plan." We did.
Criterion Films
Fade to Black
Campaign design for a curated film retrospective series. Poster system, motion graphics, and a documentary short that became the most-shared piece of content the distributor had ever released.
Atelier Bureau
The Craft Index
Brand identity for a collective of independent craftspeople. The mark references a printer's registration cross — precision as philosophy.
Recognition
The Gilded Record
Cannes Lions
D&AD
One Show
ADC
Clio Awards
Type Directors Club
Based in
New York, NY
Available for
Global Briefs
Specialises in
Brand & Campaign
Since
2010
The Practice
Work that earns its wall
Fourteen years directing campaigns, identities, and editorial work across luxury, culture, and technology. I've led creative teams at Wieden+Kennedy and Pentagram before going independent in 2019.
My process starts with the image that shouldn't exist yet — the one that makes a brand director stop scrolling and a jury lean forward. Everything else is craft in service of that moment.
I work directly with CMOs, brand founders, and agency creative directors. No intermediaries. The work is better for it.
"The brief is a door. The work is what's on the other side."
Brands I've directed for
Next Steps
The work speaks first.
Then we talk.
Every project you've seen is documented in full — strategy, process, and result. Download the complete case studies, or book fifteen minutes to walk through the work together.
Download Full Case Studies
A single PDF with six complete case studies. Strategy, process, results. No fluff. Takes thirty seconds to access.
Book a Portfolio Walk-Through
Fifteen minutes on a video call. I'll walk you through the work that's most relevant to your brief. No pitch. No deck.
Or write directly: hello@marcusvane.com